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Beyond Talk
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Frankly, we’re not like other agencies. We focus on absolute results, not hourly-billing, sluggish PR processes typically offered by firms, which have yet to figure how to get out of their own way.
That’s right, we don’t bill by-phone-call. No surprises here. We’ve been there, we’ve done that. In this new Business 2.0 climate, streamlined, agile and extremely efficient is the way to succeed. This has greatly influenced the way we do business. With key PR associates positioned throughout the media grid, Elevator Communications is connected by every 21st Century communications tool and web-driven metric on the planet. We’re virtual, responsive and highly efficient. And, we get results.
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More Than Just The News
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An email comes in from the New York Times. They want to interview our client. They’ve responded to a creative feature story idea we wrote and sent to the reporter. Odds are, the story isn’t simply about “news”. We’re former journalists, we develop compelling story angles that grab media attention.
From this point we manage the entire process, from setting the client/reporter interview to submitting photos and visuals with follow up. It’s all in a days work at Elevator. We’ve done these thousands of times.
It’s Who You Know – And What You Know
We know reporters, hundreds of them across the media grid. We work with them all, every week, despite over saturated pitching by others. They know us by name, but, most importantly, by our reputation for creative, relevant stories that help them publish great articles. Trusted, symbiotic media relationships get you the ears and eyes of the media world. And that gets our clients a stronger bottom line.
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Our Structure
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Elevator is a modern virtual agency with employees spread across the U.S. and Western Europe. Our leadership and account management teams combines years of PR and journalism experience. You only work with the best people – no interns.
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John Reed, Principal
John Reed has more than 17 years experience in placing client stories with National Media. John has an outstanding story placement track record — scoring hits for Technology, Business, Homebuilding, “Green”, Energy, and Consumer clients with media that include AP (print and radio), Barrons, Investor’s Business Daily, Wall Street Journal, NY Times, USA Today, CNET, LA Times, CBS MarketWatch, San Jose Mercury News, Newsweek, Bloomberg TV, Today Show, KNTV, KGO, KPIX, KRON, KTVU and well over one thousand client stories in other media, both consumer, business and trade publications and Web sites. As Creative Director, he works with the team to research and write compelling client stories that will get press coverage for clients in the media the client has selected to increase visibility and drive sales. He is a former Journalist, newspaper, magazine and Web columnist, author of two books published by Crown/Random House, TV and radio host and magazine editor.
Prior to forming Elevator Communications, John held 3-Director-level positions at 3 Public Relations agencies, including: Director of Media Relations, National Media Director and Director of Public Relations.
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